The Business Model Innovation (BMI) offering concept originated back in the summer of 2011, when Ben Biddle and Sigvard Bore were challenged by the newly formed Strategy Practice at Infosys to identify new offerings that had potential to deliver truly differentiated value. A mutual decision was made to tackle the innovation space, and to put the business model concept at its core. Over the next many months, and all done during limited free hours, the offering crystalized into something that actually caught the attention of internal stakeholders and external executives.
Then late 2011 leading into early 2012, with Mark Holmstrom’s sponsorship, we formed up a team of consultants (Helen Rosen, Veena Iyer, Naveen PV) to take the offering to the next level. Our first order of business was to do a comprehensive sweep of the innovation space to determine the leading thinking across the innovation spectrum, and to find out / validate what the major pitfalls were for companies trying to innovate.
No surprise, there was plenty of impressive thinking for us to NOT reinvent (see the various sub-pages here for individuals & concepts that have been heavily leveraged by us), but there was also plenty of opportunity for us to create a holistic approach to innovation and idea commercialization. And so we did. The rest is pretty much an evolving story, that continues a regular cycle of refresh, and most importantly, keeps us motivated & passionate about what we do.
