Book: Business Model Generation by Alexander Osterwalder & Yves Pigneur
Inspiration: Given that we knew we wanted to place business models at the center of innovation, we knew Pigneur/Osterwalder’s business model canvas was the simplest answer for something easy to understand in a terribly varied topic (business models) – ask someone what they understand a “business model” to be, and you will get a different answer depending on the time of the day, the weather, last night’s news, and their favorite color. And then we found quite a bit more that lent itself very well to what we had in mind for BMI.
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